Food packaging gift box is a common gift box in our daily life. It's not too much to say. Let's think about it. We have to touch food three meals a day and eat snacks occasionally. There are two or three kinds of food we are exposed to every day, and more than ten kinds. In this way, the gift box packaging of food is particularly important. Especially those precious ingredients, we usually buy them back for our relatives and friends. If the packing is improper, it will be considered that the sincerity is not enough.

在仔細(xì)研究食品包裝禮盒之前，我們不妨先看一下現(xiàn)在常見的食品種類?，F(xiàn)在常見的食品種類有零食，保健品，名貴食材，土特產(chǎn)和日常的一些常見食材。而用到禮盒包裝的，一般都是比較名貴或者有特色的產(chǎn)品，比如說保健品，名貴食材和土特產(chǎn)。當(dāng)然，一些零食禮包或者進口零食有時候也會用禮包包裝。

Before carefully studying food packaging gift boxes, we might as well take a look at the common types of food now. Now the common types of food are snacks, health products, precious ingredients, local specialties and some common daily ingredients. The gift box packaging is generally more expensive or characteristic products, such as health care products, precious food materials and local specialties. Of course, some snacks or imported snacks are sometimes packaged in gift bags.

食品包裝禮盒其實有很多講究。一些公司不知道其中的奧妙，往往會在包裝上面犯錯誤，從而流失一些客戶。食品禮盒的第一個要點，就是不要過度包裝。過度包裝不僅國家相關(guān)法律法規(guī)不允許，還會引起客戶的反感。比如說，有些公司為了凸顯產(chǎn)品的貴重，往往會使用多層包裝，包裝也會弄得很奢華。殊不知，客戶在解開一層層包裝的時候，發(fā)現(xiàn)產(chǎn)品的比例和包裝嚴(yán)重不相符，會有很大的反感心理，認(rèn)為企業(yè)偷工減料。

Food packaging gift box actually has a lot of attention. Some companies don't know the secret and often make mistakes in packaging, thus losing some customers. The first point of food gift box is not to over package. Excessive packaging is not only not allowed by relevant national laws and regulations, but also disgusted by customers. For example, in order to highlight the value of products, some companies often use multi-layer packaging, and the packaging will be very luxurious. As everyone knows, when unpacking layers of packaging, customers find that the proportion of products is seriously inconsistent with the packaging, they will have a great aversion and think that the enterprise is cutting corners.

食品包裝禮盒的第二個要點，就是要有特色。這個要求一般體現(xiàn)在土特產(chǎn)上。很多土特產(chǎn)的包裝都十分簡陋，有時候甚至?xí)詭讉€卡通的牛羊雞形象印刷在上面就草草了事。其實土特產(chǎn)是一種十分有文化價值的產(chǎn)品。我們在設(shè)計包裝的時候應(yīng)該在地域文化上面下手，以回歸自然為主，盡量體現(xiàn)出產(chǎn)品的深度。

The second key point of food packaging gift box is to have characteristics. This requirement is generally reflected in local specialties. The packaging of many local specialties is very simple. Sometimes they even print a few cartoon images of cattle, sheep and chickens on it. In fact, local specialty is a product of great cultural value. When designing packaging, we should start with regional culture, focus on returning to nature and try to reflect the depth of the product.

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